Demand for ready-to-drink (RTD) products continues to grow amongst consumers, with the category expected to account for 8% of total beverage alcohol by 2025 according to a new report from IWSR Drinks Market Analysis.

In 2020, beverage alcohol consumption in the US saw the largest volume gain in nearly 20 years.

The US bar and restaurant industry revived 592,000 jobs across the country in July, according to new statistics from the Bureau of Labor.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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